How does technology impact our business? Does it mean that the fundamentals are outdated or is not of use anymore?
The shift from aesthetics to a focus on user interactions has been distinct since businesses revolve around the customer, but all this has been built over the fundamentals that still hold relevance today. Much before the birth of the web, Disney set the standards in the animation industry outlining 12 principles, clearly enunciating the best practices that take full advantage of the power of animation, supported by examples.
12 of the popular techniques that can sharpen your final output include
3. Squash and stretch
5. Slow-in and slow-out
6. Straight-ahead action and pose-to-pose
7. Follow-through and overlapping-action
10. Solid drawing
12. Secondary action
One of the important aspects of 3D animation today is to apply emotional design, which takes into consideration how communication takes place in reality. By using that stimulus, designers can weave their idea to create inspired moments for their audience. To give that touch of realism, solid drawing should reflect the correct weight and balance in objects as they would appear in real life.
All fun and no play makes Jack a dull boy! While there is emphasis on keeping it real, it is also necessary to push the objects beyond their realm of imagination in an intelligent fashion, to create humor, excitement and playfulness. To bring everything together in the perfect sequence, timing is critical. Our audience is an impatient lot. Further, a lot of usability issues are related to response times.
Thumb rule is to trigger the animation under .1 seconds to make the user feel empowered. Motion should be applied with great restraint to keep the momentum consistent. Too much can lose the audience’s interest. The secondary and primary actions should be seamless with the former supporting the latter.
Motion in the form of an arc lends a more natural style rather than a straight line. Objects should respond to speed as they would in a live environment. If the user sweeps the side-sweeping gallery quickly, then the response should be in alignment. Between multiple objects the interactions should be cohesive balancing both predictable and complex movement.
Staging is critical, You clearly illustrate the behavior of the primary object including colour, contrast, and composition.By giving cues, you can create an element of anticipation of the next action that will be triggered. Apply an effect of mass and responsiveness to the extent that it keeps the semblance to the object’s behavior in an actual setting.
In summary, the fundamental principles still hold good. Only difference is that it has been polished manifolds with strides in technology pushing it to much higher levels than the industry would have imagined.