There is no doubt today that the animation industry is a booming one. The basic principles of animation today have been used at amazing levels of sophistication because of the rapid technological developments.
From simple illustrations, colors and basic movements, today animation has been developed with a three-dimensional realistic appeal that provides a user rich experience that involves complex movements, emotional appeal replete with engaging interactivity constantly pushing the realms of imagination.
A career in animation
which was once considered bleak today, has opened the doors to Hollywood. Not just that, there are professional animators who freelance and there are organizations, small, mid-size and large, with VFX studios that develop brilliant work using the state-of-art technologies.
“You are only limited by your imagination in one of the world’s fastest growing industry.”
Earlier animations were focused around children. All that has changed over time, with the emergence of the web where everyone wants to access information and entertainment on the go. The audience has now expanded to include teenagers, adults including family based programs. The demand has gone up with increased broadcasting hours. Simpsons and King of the Hill are undoubtedly some of the most popular animations of all times.
Even computer games have been developed into fun, engaging animations such as Pokeman, for example, which has been the buzzword all over the world. The animation industry further rakes in a lot of revenue through the licensing operations for the paraphernalia associated with these popular characters such as t-shirts, caps and so on. The movie industry relies on the animation industry for the special effects and creating animated movies with sophisticated technology.
Cutting across a cross section of top-notch freelancers, studio owners, CEOs leaves us with no doubt that animation is poised for a tremendous growth. To this lot, the future of animation means different things.
Most of the animated movies have outperformed mainstream cinema, both at home and across the world. Remember Kung-Fu panda? With more and more cutting-edge tools developed in the market, tasks that were once considered laborious and time consuming can now be done in less than half the time. There are fantastic rendering tools that process bulky files with far more ease, by applying the best practices.
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In the mobile industry, it has a huge role to play in terms of processing power and is trying to edge the handhold consoles out of the way. This does not mean that technology will replace tradition. There are still animators who are purists who prefer the basic hand drawing while the younger generation is more adapted to the computer, since it is faster, easier on time and produce it for corporations. No matter how extraordinary the three-dimensional effect, it will pale if the story is not strong enough.
Next, to experience it in totality as if you are part of the frame is another level of user experience.
With more developments in mobile devices, gaming, and HDTV, it constantly challenges the standards of 3D animation. It only promises to get better and better.